The use and functionality of the internet is rapidly increasing and growing. The need to have an online presence is felt by many organizations who want to rise from their current level to compete and grow, not only in terms of sales but also in terms of brand, employees, etc.
As a consumer, how do you identify if the company is genuine or not? The first likely response from a customer living in modern times would be; “Let me search the company online.” As a stakeholder of any organization, the customers have the right to learn more about the company or the product they will be dealing with.
You need to be aware of danger signs so that you are able to tell a bad website from a good one. For a few bigger organizations which made their goodwill before the internet age, they have been lucky. Their offline goodwill and reputation transferred online when they made themselves available through the internet sources.
What might prove to be a trouble for you are the online scams that come through file sharing programs like Limewire and Utorrent. The internet is filled with websites that are fake and do not do what they actually say they practice. Such websites can be identified by the fact that they might be promoted through email marketing, and not through organic search engine optimization.
The internet is not as good as it looks, but guess what? Only you as a user can make it a blessing for you. Another identification of a bad website is when it is phishing for your login name and password. If you get caught in this, it is likely that your account is stolen.
Internet Explorer, the update version 7, allows you a safe way out from this malpractice. The address in the bar on the top of the page turns green when it identifies a website as safe and genuine. The green code will act as a verification code for you. If the address bar turns yellow, you should probably reconsider visiting the site since internet explorer has identified a potential threat to you. When the bar turns red, the site is involved in phishing. This basically means you are visiting an unsafe site and may get trapped in the spider web that has been laid for you.
This learning becomes crucial for internet users these days. Since everything is placed in the cloud of the internet and you do not physically see your producer, it is difficult to judge the source’s credibility. This is why websites with good ratings and reviews are always preferred over those who don’t have public relations/associations added to them. As an internet friendly user, one does not really want anyone else to take advantage of what you have online. Things are how we use them. Technology is what we make of it. If we make it safe, then it will be safe.